As if drinking and driving isn’t dangerous enough, now we’ve entered a world where texting and driving is just as big of a concern. In an article from USNews.com, Bret Schulte writes, “An estimated 20 percent of drivers are sending or receiving text messages while behind the wheel, according to a Nationwide Insurance study. And, according to another poll, that number skyrockets to 66 percent when drivers 18 to 24 are isolated. The practice, especially popular among young people, is exacting a deadly toll.”
Why is it that drinking and driving and texting and driving are being compared when each instance involves different distractions? Perhaps the reason may be that the results of the distractions are equally as fatal.
Studies show that talking on a cellphone while driving is as hazardous as driving with a .08 blood alcohol level and that the danger of driving while texting is at least twice that perilous. Research also shows that many people are conscious that the behavior is risky, but they assume others are the problem.
Can that actually be true?
A graphic British Public Service Announcement has been populating over the internet leaving many people mortifyed as it portrays adisturbing and realist occurrence of a girl who causes an accident that results in the death of her friends, just by texting behind the wheel. It was also a British study that confirmed texting reducing the reaction time of drivers. I’m not sure why the British are the first to realize this, as the study was published back in 2008; however America can sure learn from them.
On msnbc.com, TODAY posts an article that states:
“Produced by the Gwent Police Department, the PSA sends out a horrible visual to illustrate the dangers of texting while driving. But it currently isn’t being aired on U.S. television. For Americans to even view the ad on YouTube, they must assert they are at least 18.”
For those of you who haven’t seen it, TODAY explains the PSA vividly:
“Two teen girls giggle over a text message they are sending while driving along a country road. Distracted, the driver smashes head-on into another car, and while the bloodied girls exchange dazed glances, a third car careens into the passenger side.
The driver finds her friend lying dead next to her. Then the camera switches to another smashed vehicle and shows a young child inside, asking why her parents are not waking up.”
So why is it that it is too graphic for the U.S. to view when many people have been involved with text related crashes? According to txtresponsibility.org an 18-year-old teen died in a head-on crash that was the result of text while driving. In a CBS report by Jen MacDonald a 46-year-old woman was killed in 2007 when another driver rear-ended her going 60 miles an hour. Furthermore, The Virginia Tech Transportation Institute concluded that people who send text messages while driving are 23 times more likely to be in a crash (or what they call a near-crash event) than nondistracted drivers. In the same study, CNET’s Jennifer Guevin reported that the institute also found that “texting took a driver’s focus away from the road for an average of 4.6 seconds–enough time…to travel the length of a football field at 55 mph.”
So it looks like America should be able to handle a graphic video if it’s going to scare people into not texting and driving….Especially because we’ve all watched graphic videos of the horros drinking and driving can bring.